TBA to work in partnership with GBRI to promote British success

Great British Racing International (GBRI) and the Thoroughbred Breeders' Association (TBA) have today announced a joint partnership to promote the success of British bred horses, both internationally and domestically. The campaign will highlight successes via social media and email campaigns, digital advertising and feature placement in relevant publications.

James Oldring, Operations Director of GBRI said: “GBRI’s primary remit is to generate inward investment for the British racing industry and so it follows that we should be a part of promoting British success to a global audience in order to showcase the quality of British bloodstock.

We will be ensuring that British bred successes at the highest level are well covered within international publications, both printed and online, and promoted to our ever-expanding database of global contacts. It’s important that we make the most of horses like the British-bred Golden Horn and Legatissimo, who demonstrate why Britain remains the centre of the thoroughbred racing and breeding world.

The whole team at GBRI look forward to working with the TBA, and its members, to celebrate British successes in 2016 and beyond.”

Louise Kemble, Chief Executive of the TBA added: “A number of our members have asked us to support the promotion of British bred runners and we are delighted to announce our partnership with GBRI to promote British bloodstock on both a national and international level. British bred Thoroughbreds are amongst the highest quality in the world and this opportunity will allow us to celebrate British breeders’ successes with a much wider audience. In the short term the campaign will raise awareness of the UK’s most successful horses, with a view to generating further interest in buying British Thoroughbreds and enable us to co-host inward buyers visits with GBRI and sales houses.”