16 Jun 2023

TB-Ed launches new identity and a free member benefit

The TBA is delighted to announce the launch of a new brand identity for its digital education hub, TB-Ed, which better reflects its position in 2023.  

Free access to the TB-Ed hub (tb-ed.co.uk) provides a range of content containing essential knowledge and guidance to anyone with an interest in thoroughbred breeding – from new enthusiasts through to existing industry participants experienced owner-breeders.

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The TBA is committed to sharing specialist industry expertise with anyone with an interest in thoroughbred breeding and believes the new branding will help it connect with even more people who are passionate about horse welfare.

While TB-Ed is free to sign up to and boasts a selection of free resources, the TBA has also announced that TBA members and TBA ACCESS subscribers can access content on the platform for free*.

Those who have engaged with TB-Ed in the past will notice that the logo and colour palette have been updated, giving TB-Ed a more refined, look and feel that represents its position in the industry.

Anyone thinking of joining TBA ACCESS as a subscriber can do so for just £60 per year, meaning people can enjoy many other additional benefits, including now free access to TB-Ed and its educational content.

The brand identity change also means a new focus on the imagery of the thoroughbred that the TBA and the breeding industry is so passionate about and dedicated to. 

A new tone of voice also emphasises the importance of using simple language and explaining complex industry terminology so that everybody, regardless of their past experience with thoroughbred breeding, can grow their understanding of the industry with TB-Ed’s support.  

While people will notice changes to TB-Ed’s look and feel, they can rest assured that the nature of what the TBA does remains the same. 

TBA Chief Executive Claire Sheppard said: “We are delighted to share the new-look TB-Ed and I think it truly showcases what we can offer. We want to ensure that we’re supporting as many people as possible to get involved and thrive in the thoroughbred breeding industry, and TB-Ed’s new identity will ensure that we reach the right people.”

If you have any questions about our rebrand or how TB-Ed can support you, email [email protected].

*TBA and TB-Ed reserve the right to charge for premium content.

To access TB-Ed, visit www.tb-ed.co.uk